Public Relations & Communications
This program teaches you how to craft clear messages, manage public perception, and handle communications during critical moments. You will work on real projects, study ethical guidelines, and build a portfolio that shows employers you are ready to step into a communications role.
Career outcomes
- Communications coordinator
- Media relations specialist
- Public relations consultant
- Internal communications officer
- Digital content strategist
- Crisis communications assistant
Admission requirements
Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 or older by the start of classes). Grade 12 English (C or U), minimum 60%; international: English proficiency test or equivalent.
Tuition
2024–25 tuition: $4,380 per year (domestic).
Courses
- MKTG 5260 Public Relations Strategy
- MKTG 5460 Crisis Communications
- MKTG 5610 Media Relations Practice
- MKTG 5780 Internal Communications
- MKTG 5810 Public Relations Ethics
- PRCM 5230 Public Relations Campaigns
- PRCM 5460 Media Relations and Press
- PRCM 5670 Digital Public Relations
- PRCM 5820 Crisis Communication Management
What you will learn
Public Relations & Communications is designed to give you the practical skills needed to manage information flow for organisations. You will study how to write press releases, draft internal newsletters, and develop media strategies that reach the right audience. The curriculum covers both traditional media channels and modern digital platforms, ensuring you understand where and how to place your message. You will also learn how to anticipate public concerns and prepare responses that protect an organisation's reputation.
Throughout the program, you will work on simulated campaigns and case studies that mirror real-world scenarios. You will practise evaluating media coverage, measuring audience engagement, and adjusting tactics based on feedback. The program emphasises ethical decision-making, so you will explore the legal and professional standards that guide responsible communications in Canada. By the end of your studies, you will have a portfolio of work that demonstrates your ability to communicate clearly under pressure.
How the program runs
The Public Relations & Communications program is delivered full-time at the Mercer Street Campus. Classes begin in September, and you will complete the program in one year across two or three terms, depending on the final project schedule. You will attend lectures, participate in studio workshops, and complete group assignments that require you to collaborate with peers from other disciplines. The program includes nine courses, each worth three credits, for a total of 27 credits.
The Mercer Street Campus is located in the heart of downtown Wrenford. You will spend most of your time in the Market Square Studios, where you will have access to recording equipment, editing software, and a dedicated sound stage for production work. The downtown location places you within walking distance of transit terminals and municipal parking, making it easy to commute from across the city.
Admission
To enrol in this program, you must meet the standard admission requirements for graduate certificates at Wrenford Polytechnic. Domestic applicants must hold an Ontario Secondary School Diploma (OSSD) or an equivalent credential. Mature students who are 19 years old or older by the first day of classes are also eligible to apply. International applicants must submit an equivalent secondary diploma and provide proof of English proficiency through an accepted test or equivalent academic history. All applicants must have completed Grade 12 English (C or U) with a minimum grade of 60%. Applications are reviewed on a rolling basis, and seats are filled in the order they are received.
Tuition and fees
2024–25 tuition: $4,380 per year (domestic). This amount covers your registration for all nine courses in the program. Ancillary fees total $1,125 per year and cover student association membership, health and dental plans, and access to campus facilities. You must pay your tuition and ancillary fees before classes begin. If you need a payment plan, you can arrange one through Student Financial Aid before your first term starts.
After you graduate
Graduates of the Public Relations & Communications program are prepared to enter the workforce immediately. Employers in the City of Wrenford and across the province hire our alumni as communications coordinators, media relations specialists, and public relations consultants. Many graduates find roles in government departments, non-profit organisations, and private sector marketing agencies. Because the program covers both strategic planning and hands-on production, you can also pursue positions in digital content strategy, internal communications, or crisis communications. Some graduates choose to continue their education by applying to undergraduate degree programs in marketing, journalism, or public administration.
How to apply
Ready to start your studies? You can submit your application through the provincial college application service. Domestic applicants apply online and upload their transcripts and identification documents. International applicants must use the polytechnic's own application form and submit their credentials directly to the International Office. Once you receive an offer of admission, you will be directed to myWrenford to confirm your enrolment and pay your fees. For questions about the application process, visit the Admissions page or call the Admissions office at 519-555-0171.