Program
Year
Year 1
Semester
Second Semester
Credit
3
Program Description
Explores advanced marketing strategies, segmentation, and positioning within competitive market environments.
About this course
MKTG 1660 Marketing Management Strategies moves beyond basic marketing principles to explore how organizations plan and execute successful campaigns in complex market environments. You will learn to analyze competitive landscapes, identify opportunities, and develop strategies that create value for customers and the organization.
The course covers advanced segmentation models, target market selection, and positioning strategies. You will work on practical projects that require you to apply these concepts to real-world business scenarios, preparing you for a career in marketing management.
Who takes this course
Course details
| Attribute | Details |
|---|---|
| Credits | 3.0 |
| Hours | 45 |
| Prerequisites | MKTG 1620 Business Administration Essentials |
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Develop comprehensive marketing strategies for diverse market segments.
- Apply segmentation techniques to identify and target specific customer groups.
- Create positioning statements that differentiate products in competitive landscapes.
- Evaluate marketing mix decisions to support strategic objectives.
Evaluation
| Component | Weight (%) |
| Mid-term examination | 30 |
| Marketing strategy project | 40 |
| Final examination | 30 |