Examines ethical dilemmas, legal issues, and professional standards in communications practice.
Course overview
In MKTG 5810 Public Relations Ethics, you will examine the complex ethical dilemmas, legal issues, and professional standards that define modern communications practice. This course moves beyond basic theory to explore real-world scenarios where professionals must balance client interests, public truth, and regulatory requirements.
You will analyze case studies drawn from crisis communications, digital media, and corporate advocacy. The course emphasizes the code of ethics set by the program's accrediting body and how it applies to emerging technologies and social media landscapes. You will learn to identify conflicts of interest, navigate confidentiality constraints, and make defensible ethical decisions under pressure.
Who takes this course
This course is a required component for students in the Public Relations & Communications program.
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Identify ethical dilemmas in professional communications scenarios.
- Analyze the legal implications of media relations and crisis communications.
- Apply the provincial association's code of ethics to case studies.
- Evaluate the impact of social media on professional responsibility.
- Develop a personal code of conduct for future practice.
- Advise stakeholders on ethical decision-making processes.
Evaluation
| Component | Weight (%) |
| Ethical Case Study Analysis | 30 |
| Mid-term Examination | 25 |
| Crisis Communication Plan (Ethical Framework) | 25 |
| Final Examination | 20 |