PRCM 5230 Public Relations Campaigns

Plans and executes comprehensive PR campaigns including research, strategy, and evaluation.

Course overview

In PRCM 5230 Public Relations Campaigns, you learn how to take a public relations initiative from a simple idea to a fully executed plan. You work through the full cycle of research, strategy, creative development, and evaluation. The course focuses on practical skills you will use in your career, including audience analysis, message development, media relations, and performance measurement.

Who takes this course

• Public Relations & Communications

Credits: 3 · Hours: 45

Prerequisites

None

Learning outcomes

• Conduct audience research to identify target publics and key messages for a campaign.
• Develop a strategic public relations plan that aligns with organizational goals.
• Create diverse communication materials for media, social, and internal channels.
• Monitor campaign performance and evaluate results against defined objectives.
• Respond effectively to emerging issues and crisis situations within a campaign context.

Evaluation