Teaches techniques for pitching stories, writing press releases, and managing journalist relationships.
About this course
In MKTG 5610 Media Relations Practice, you will learn the practical skills needed to get your organisation's story into the news. You will practice writing press releases that catch a journalist's eye and develop pitches that turn ideas into coverage. The course focuses on building and managing relationships with reporters and editors, so you understand how newsrooms work and what they need to run a story.
You will work through real-world scenarios, from crisis communications to product launches, and learn how to manage media inquiries and coordinate interviews. By the end of the term, you will have a portfolio of work that demonstrates your ability to secure media attention for an organisation.
Who takes this course
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Write compelling press releases and media pitches for diverse news cycles
- Develop and maintain professional relationships with local and regional journalists
- Craft effective story angles that align with organizational goals
- Manage media inquiries and coordinate interview logistics
- Evaluate media coverage and report on campaign impact
Evaluation
| Component | Weight (%) |
| Press release and pitch portfolio | 35 |
| Media outreach simulation | 25 |
| Mid-term exam | 20 |
| Final media relations plan | 20 |