Year
Year 5
Semester
Second Semester
Credit
3
Program Description
Manages organizational response to crises, focusing on reputation protection and stakeholder trust.
About this course
PRCM 5820 Crisis Communication Management prepares you to handle the most difficult communications challenges a professional may face. You will learn to protect an organization's reputation and maintain stakeholder trust when things go wrong. The course covers rapid response strategies, media relations under pressure, and the legal and ethical considerations of public statements during a crisis.
Who takes this course
This course is part of the curriculum for Public Relations & Communications.
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Develop crisis communication plans that address internal and external stakeholder needs.
- Draft holding statements and press releases for high-pressure media environments.
- Monitor social media and news cycles to identify emerging threats in real time.
- Conduct post-crisis evaluations to measure communication effectiveness and update protocols.
Evaluation
| Component | Weight (%) |
| Crisis simulation exercise | 30 |
| Crisis communication plan | 30 |
| Press release drafts | 20 |
| Post-crisis evaluation report | 20 |