Explores fundamental concepts of visual communication, colour theory, and composition for creative and technical disciplines.
Course overview
GNED 1350 Visual Literacy and Design Principles introduces you to the building blocks of visual communication. You will learn how colour, shape, and layout work together to convey information clearly. The course covers colour theory, composition, and basic design rules that apply to both creative and technical fields.
You will practice these ideas through short practical assignments. The goal is to help you create visuals that are professional, readable, and effective in a work setting.
Who takes this course
This course is required or elective in a range of programs at Wrenford Polytechnic. You will find it in the curriculum for Graphic & Interactive Design, Marketing Management, Bachelor of Applied Technology — Building Science, and Civil Engineering Technology. It is also taken by students in Bachelor of Science in Nursing (collaborative), Medical Laboratory Technology, and Occupational Therapist & Physiotherapist Assistant. Students in the Electrical Techniques program also take this course to build professional presentation skills.
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Identify core principles of composition and visual hierarchy.
- Apply colour theory to technical and creative projects.
- Analyse how visual elements communicate meaning in professional contexts.
- Produce simple visual layouts that follow design best practices.
Evaluation
| Component | Weight (%) |
| Mid-term practical assignment | 30 |
| Final visual project | 40 |
| Participation and quizzes | 30 |