Introduces core marketing principles, consumer behaviour, and the strategic planning process for managing business operations.
About this course
MKTG 1100 Marketing Management Foundations introduces the core principles that drive modern business operations. You will explore how organizations identify customer needs, develop strategies, and communicate value in a competitive marketplace. The course covers the essential elements of the marketing mix, including product, price, place, and promotion, and examines how these components work together to achieve business goals.
You will also learn how to analyze consumer behaviour and use market research to inform strategic planning. By the end of the term, you will be able to apply these concepts to real-world scenarios and contribute effectively to a team-based marketing project.
Who takes this course
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Define the core functions of marketing within a business context.
- Analyze consumer behaviour and market segmentation strategies.
- Apply the four Ps of marketing to develop a basic promotional plan.
- Evaluate the role of research in strategic business decision-making.
Evaluation
| Component | Weight (%) |
| Mid-term examination | 30 |
| Group marketing project | 35 |
| Final examination | 35 |