COMM 2180 Digital Communication and Media

Explores online platforms, social media dynamics, and digital content creation for modern audiences.

Course overview

This course explores the rapidly changing landscape of online communication. You will learn how to create effective content for modern audiences across various digital platforms. The curriculum covers social media dynamics, content strategy, and the technical skills needed to produce engaging media.

You will work on practical projects that simulate real-world digital marketing and communication scenarios. By the end of the term, you will have a portfolio of work that demonstrates your ability to connect with audiences online.

Who takes this course

This course is available to students in the following programs:

• Bachelor of Applied Technology — Software Development
• Computer Systems Technology (Part-time)
• Computer Systems Technology
• General Arts & Science
• Geomatics Technician
• Chemical Process Technology

Credits: 3 · Hours: 45

Prerequisites

• COMM 1120 College Composition and Rhetoric

Learning outcomes

• Create and schedule original digital content for various online platforms.
• Analyse audience engagement metrics and adapt communication strategies accordingly.
• Evaluate the ethical implications of social media use and digital content distribution.
• Produce professional-quality media assets, including graphics and short-form video.
• Collaborate in a team to manage a multi-channel digital communication campaign.

Evaluation