Year
Year 5
Semester
Second Semester
Credit
1
Program Description
Mastering press releases, media kits, and journalist relations for effective news dissemination.
About this course
In PRCM 5460 Media Relations and Press, you will learn how to get your organization's message out to the public through effective media engagement. This course covers the essentials of writing compelling press releases, assembling professional media kits, and building lasting relationships with journalists. You will practice responding to media inquiries and managing crisis communications to protect your organization's reputation.
Who takes this course
Credits: 0.5 · Hours: 30
Prerequisites
Learning outcomes
- Draft clear press releases and media kits for various audiences
- Build and maintain relationships with local and regional journalists
- Respond effectively to media inquiries and interview requests
- Manage crisis communication through strategic media engagement
Evaluation
| Component | Weight (%) |
| Press release assignments | 40 |
| Media kit project | 30 |
| Participation and quizzes | 30 |