Examines basic digital media tools, platforms, and content creation for modern audiences.
About this course
Digital Media Fundamentals introduces the core tools and platforms used in modern media production. You will explore how content is created, distributed, and measured across various digital channels. The course focuses on practical skills, giving you the hands-on experience needed to produce effective digital media.
You will learn to navigate different software environments, understand platform-specific requirements, and apply best practices for accessibility and user experience. By the end of the term, you will have produced a portfolio of work that demonstrates your ability to create content for specific audiences.
Who takes this course
This course is an elective open to students in the School of Business & Media. It is often taken by students in Marketing Management and Public Relations & Communications to build their technical skill set.
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Identify key features of major digital media platforms and social networks.
- Create and schedule basic digital content using standard authoring tools.
- Apply accessibility and privacy standards to online content.
- Analyse audience engagement metrics to refine media strategy.
- Produce a portfolio of digital assets for a sample campaign.
Evaluation
| Component | Weight (%) |
| Digital content creation projects | 40 |
| Platform analysis report | 20 |
| Mid-term assessment | 20 |
| Final portfolio and presentation | 20 |