Analyzes retail strategies, store layout, inventory control, and customer service excellence.
About this course
Retail Marketing Management looks at how businesses sell products directly to consumers. You will examine the strategies that make stores successful, from the way a shop floor is organized to the methods used to keep inventory accurate. The course also covers the importance of excellent customer service in building long-term client relationships.
Through case studies and practical audits, you will learn how to analyze a retail environment and identify opportunities for improvement. This course is an elective for students in the Marketing & Communication program.
Who takes this course
This course is an elective available to students in the Marketing Management program.
Credits: 3 · Hours: 45
Prerequisites
- MKTG 1660 Marketing Management Strategies
- MKTG 2200 Market Research Methods
Learning outcomes
- Develop effective retail strategies for brick-and-mortar and digital storefronts
- Design customer-focused store layouts that drive engagement and sales
- Apply inventory control methods to minimize waste and optimize stock levels
- Evaluate customer service metrics to improve client retention and satisfaction
Evaluation
| Component | Weight (%) |
| Mid-term exam | 25 |
| Retail audit project | 30 |
| Final examination | 45 |