Designs and implements social media plans to engage target demographics effectively.
About this course
In this course, you learn how to design and implement social media plans that engage target demographics effectively. You move beyond basic posting to build strategic frameworks that support business goals. The course covers platform-specific algorithms, content planning, audience analysis, and performance measurement.
You work on real-world scenarios where you must adapt messaging for different audiences. You also explore the legal and ethical considerations of digital marketing, including privacy compliance and responsible community management. The course prepares you to manage brand voices in a fast-changing digital landscape.
Who takes this course
This course is an elective open to students in programs within the School of Business & Media. It is particularly useful for students in Marketing Management and Public Relations & Communications who want to specialise in digital channels.
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Analyse social media platforms to identify the most effective channels for specific target audiences.
- Develop comprehensive content calendars that align with broader marketing campaign objectives.
- Create engaging multimedia content tailored to different digital platforms and demographic groups.
- Monitor social media metrics to evaluate campaign performance and adjust strategies in real time.
- Apply ethical guidelines and privacy laws when managing brand presence and user data online.
- Respond professionally to online crises and manage community engagement during sensitive periods.
Evaluation
| Component | Weight (%) |
| Social Media Audit and Strategy Report | 30 |
| Content Creation Portfolio | 25 |
| Mid-term Campaign Simulation | 20 |
| Final Integrated Campaign Presentation | 25 |