Formulates long-term marketing plans aligned with overall corporate strategy and goals.
About this course
Strategic Marketing Management focuses on the development of long-term marketing plans that align with overall corporate strategy and goals. You will move beyond tactical execution to examine how marketing drives organizational success over time. The course emphasizes the integration of market analysis, competitive positioning, and resource allocation to create sustainable growth.
You will learn to craft comprehensive marketing strategies that address complex business challenges. Through case studies and real-world scenarios, you will practice translating corporate vision into actionable marketing objectives. The course also covers the evaluation of marketing performance and the adjustment of strategies based on changing market conditions.
Who takes this course
This course is a required component for students in the following programs:
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Develop long-term marketing strategies that support broader organizational objectives.
- Analyze market trends and competitive landscapes to identify growth opportunities.
- Create comprehensive marketing plans that integrate digital and traditional channels.
- Evaluate the financial implications of marketing initiatives and propose budget allocations.
- Present strategic recommendations to senior leadership with clear justification.
Evaluation
| Component | Weight (%) |
| Strategic Plan Proposal | 35 |
| Mid-term Strategy Review | 25 |
| Final Strategy Presentation | 25 |
| Participation and Peer Review | 15 |