Year
Year 2
Semester
First Semester
Credit
1
Program Description
Develops persuasive writing skills for print, digital, and broadcast advertising campaigns.
About this course
This course focuses on the craft of writing persuasive advertising copy. You will practice creating headlines, body copy, and taglines for print, digital, and broadcast media. The goal is to turn marketing strategies into compelling messages that connect with specific audiences.
Who takes this course
PRCM 2300 is an elective for students in the Marketing Management program. It is also open to other students in the School of Business & Media who want to build practical writing skills for promotional campaigns.
Credits: 0.5 · Hours: 30
Prerequisites
None
Learning outcomes
- Write clear, persuasive copy for various advertising media.
- Adapt tone and style to target audience and brand voice.
- Collaborate with designers and account managers on campaign concepts.
- Evaluate copy effectiveness based on client briefs and industry standards.
Evaluation
| Component | Weight (%) |
| Advertising campaign copy (print and digital) | 40 |
| Broadcast script | 30 |
| Peer critique and revision | 15 |
| Final portfolio presentation | 15 |