PRCM 1980 Visual Design Essentials

Covers foundational graphic design principles, typography, and layout for visual communication.

About this course

PRCM 1980 Visual Design Essentials introduces the core concepts behind effective visual communication. You will explore how design principles, typography, and layout work together to convey a clear message. The course is designed for students who need to create professional-looking materials but may not have a background in art or design.

Through hands-on projects, you will learn to use industry-standard software to build layouts for both print and digital formats. You will also develop an eye for detail, learning how to choose the right typefaces and colours to match the tone of your content. This course is an elective open to students in any program.

Who takes this course

This course is available as an elective for any full-time student at Wrenford Polytechnic. It is particularly useful for students in the Marketing Management and Business Administration programs who want to strengthen their practical skills in creating promotional materials.

Credits: 0.5 · Hours: 30

Prerequisites

None

Learning outcomes

• Apply basic design principles, such as balance and contrast, to create clear visual messages.
• Select and combine typefaces effectively to improve readability and tone.
• Construct simple layouts for print and digital media using industry-standard tools.
• Evaluate existing designs for clarity, hierarchy, and audience appeal.

Evaluation