Focuses on strategies for effective employee engagement and internal information dissemination.
About this course
Internal Communications teaches you how to keep employees informed, engaged, and aligned with an organisation's mission. You will explore the role of internal communication in building company culture, managing change, and supporting public relations efforts. The course covers the design of multi-channel strategies, including intranet content, staff newsletters, and digital platforms.
You will learn to write for different audiences within an organisation, from executive leadership to frontline staff. Topics include employee engagement tactics, feedback mechanisms, and crisis communication protocols. You will also examine how to measure the impact of internal campaigns through surveys, analytics, and engagement metrics.
Who takes this course
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Develop internal communication plans that align with organisational goals.
- Create content for multiple employee channels, including intranet, email, and mobile platforms.
- Apply engagement techniques to foster two-way dialogue between leadership and staff.
- Measure the effectiveness of internal campaigns using feedback and engagement metrics.
- Manage crisis communication within the workforce to maintain trust and clarity.
Evaluation
| Component | Weight (%) |
| Internal communication plan | 30 |
| Channel content portfolio | 25 |
| Mid-term engagement audit | 20 |
| Final presentation and peer review | 25 |