Covers fundamental business concepts including finance, operations, and human resources for part-time learners.
About this course
MKTG 1620 Business Administration Essentials introduces the core pillars of running a business. You will explore how finance, operations, and human resources work together to create value. The course is designed for part-time learners who need a practical, high-level overview of business management without getting lost in complex theory.
We focus on real-world applications. You will learn to read a balance sheet, understand the flow of goods from supplier to customer, and recognise the role of human resources in maintaining a productive workplace. This course serves as a strong foundation for more advanced studies in business administration.
Who takes this course
This course is a required component of the Business Administration (Part-time) program. It is also open to students in the full-time Business Administration program.
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Explain core business functions and how they support organisational goals
- Analyse basic financial statements to assess company performance
- Describe key principles of operations management and supply chain logistics
- Evaluate human resources strategies for recruitment and retention
- Apply ethical frameworks to common business decision-making scenarios
Evaluation
| Component | Weight (%) |
| Midterm examination | 30 |
| Case study analysis | 25 |
| Group project presentation | 25 |
| Final examination | 20 |