Year
Year 3
Semester
First Semester
Credit
3
Program Description
Integrates marketing knowledge to solve a real-world business problem for a client.
About this course
In PRCM 3950, you bring together everything you have learned in the Marketing & Communication program to work on a live project. You will partner with a real business client to identify a marketing challenge and develop a strategic solution. This course is your chance to apply research, planning, and communication skills in a professional setting.
You will work in teams to deliver a full marketing strategy, including a written report and a final presentation to your client. This experience prepares you for the workforce by giving you a portfolio piece and direct industry contact.
Who takes this course
- Business Administration
- Business Administration (Part-time)
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Develop a comprehensive marketing strategy for an external client based on research and analysis.
- Apply integrated marketing communications principles to create a cohesive campaign.
- Present professional recommendations to a real-world business stakeholder.
- Reflect on the learning process and professional skills gained through the project.
Evaluation
| Component | Weight (%) |
| Client proposal and project plan | 20 |
| Final marketing strategy report | 40 |
| Final presentation to client | 30 |
| Peer and self-evaluation | 10 |