Examines ethical dilemmas and legal constraints in modern marketing and advertising.
Course overview
This course examines ethical dilemmas and legal constraints in modern marketing and advertising. You will explore the complex relationship between business objectives, consumer rights, and regulatory frameworks. The curriculum covers key areas such as truth in advertising, data privacy, intellectual property, and social responsibility.
Through case studies and practical scenarios, you will learn to navigate the legal landscape while maintaining ethical standards. The course emphasizes the importance of building long-term trust with consumers through transparent and responsible marketing practices.
Who takes this course
This course is required for students in the following programs:
It is also highly recommended for students in the Marketing Management and Public Relations & Communications programs who wish to specialise in regulatory compliance and corporate ethics.
Assessment concerns
If you have a concern about an assessment, raise it with your instructor within ten business days of the grade being posted. For further assistance, contact the Registrar's Office at [email protected].
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Identify and analyse ethical dilemmas in marketing strategy and advertising campaigns.
- Apply relevant Canadian federal and provincial laws to marketing practices.
- Evaluate the impact of digital media regulations on consumer data and privacy.
- Develop ethical guidelines for social media and influencer marketing.
- Critique case studies involving corporate responsibility and public trust.
Evaluation
| Component | Weight (%) |
| Case study analysis papers | 40 |
| Mid-term examination | 30 |
| Final project: Ethical marketing plan | 30 |