Year
Year 3
Semester
Second Semester
Credit
3
Program Description
Adapts marketing mixes for global markets, considering cultural and legal differences.
About this course
This course explores how organisations adapt their marketing strategies for international markets. You will examine the cultural, legal, and economic factors that influence marketing decisions outside of Canada. The course focuses on adapting the marketing mix—product, price, place, and promotion—to different global contexts.
You will learn to analyse international market entry strategies, evaluate global trade regulations, and develop marketing plans for specific regions. The course builds on your knowledge of domestic marketing analytics and strategic management.
Who takes this course
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Adapt the marketing mix for different cultural and legal environments
- Analyse international market entry strategies and risks
- Develop marketing plans for specific global regions
- Evaluate the impact of global trade regulations on marketing decisions
- Compare domestic and international consumer behaviour patterns
Evaluation
| Component | Weight (%) |
| Mid-term exam | 20 |
| International market analysis project | 30 |
| Final exam | 50 |