MKTG 2240 Brand Identity Development

Focuses on creating consistent brand images, logos, and messaging across channels.

About this course

MKTG 2240 Brand Identity Development focuses on creating consistent brand images, logos, and messaging across channels. You will learn how to translate a brand's core values into a visual and verbal identity that resonates with target audiences. The course covers the principles of graphic design, brand strategy, and communication theory as they apply to modern marketing environments.

You will work on practical projects that require you to build a complete brand package, from initial concept sketches to a polished style guide. This course is designed for students who want to strengthen their skills in visual communication and strategic brand management.

Who takes this course

This course is an elective and is open to students in any program. It is particularly useful for those in the School of Business & Media, including students in Marketing Management, Public Relations & Communications, and Graphic & Interactive Design.

Credits: 3 · Hours: 45

Prerequisites

• MKTG 1100 Marketing Management Foundations

Learning outcomes

• Develop visual brand assets including logos, colour palettes, and typography systems.
• Create a brand style guide that ensures consistency across multiple media.
• Apply brand messaging strategies to digital and traditional marketing channels.
• Evaluate existing brand identities for coherence and market alignment.
• Present brand identity concepts to stakeholders using professional pitch techniques.

Evaluation