Covers production workflows, media law, ethical journalism, and responsible content creation strategies.
Course overview
In today's digital landscape, creating content is only half the battle. This course examines the professional workflows required to produce high-quality media while navigating the complex legal and ethical terrain that surrounds it. You will learn how to structure a production project, manage rights and permissions, and communicate clearly and responsibly to diverse audiences.
Through a mix of practical workshops and theoretical study, you will explore topics such as copyright law, privacy concerns, libel, and the principles of ethical journalism. The course is designed to give you the confidence to create content that is not only engaging but also legally sound and ethically robust.
Who takes this course
This course is offered by the Communication & Liberal Studies department and is required or elective for students in the following programs:
- Video & Broadcast Production
- Bachelor of Applied Technology — Software Development
- Construction Management
- Construction Management (Part-time)
- Fitness & Health Promotion
- Medical Laboratory Technology
- Manufacturing Engineering Technician
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Plan and execute a multi-platform media production from concept to final delivery
- Identify key media law issues including copyright, defamation, and privacy
- Apply ethical frameworks to real-world journalism and content creation scenarios
- Critique existing media content for accuracy, bias, and responsible representation
Evaluation
| Component | Weight (%) |
| Production project (portfolio) | 40 |
| Ethics case study analysis | 20 |
| Mid-term exam | 20 |
| Peer review and participation | 20 |