Development of comprehensive visual identity systems including logos, guidelines, and collateral for clients.
Course overview
In this course, you will move beyond single graphics to build full brand identity systems. You will work with a client to develop a visual language that includes a logo, colour palette, typography, and supporting assets. The course covers the research, design, and documentation stages of creating a professional brand.
You will learn how to translate a client's mission and values into visual elements. You will also explore how to apply these elements consistently across various touchpoints, from digital screens to printed materials. The final project is a complete brand package that you can include in your portfolio.
Who takes this course
Credits: 3 · Hours: 45
Prerequisites
Learning outcomes
- Develop a cohesive visual identity system for a simulated client.
- Design a primary logo and mark that works across multiple media.
- Create a brand guidelines document covering typography, colour, and usage.
- Produce a suite of collateral including business cards and stationery.
- Present and justify design decisions in a professional review format.
Evaluation
| Component | Weight (%) |
| Initial concept sketches and mood boards | 15 |
| Logo design and refinement | 25 |
| Brand guidelines document | 30 |
| Collateral suite | 20 |
| Final presentation and critique | 10 |