COMM 1280 Media Literacy and Culture

Year
Year 1
Semester
Second Semester
Credit
3
Program Description

Analyzes contemporary media landscapes, digital literacy, and the societal impact of information systems.

Course overview

In a world where information travels instantly, knowing how to find the truth is just as important as finding information itself. This course looks at the media we consume every day, from social media feeds to traditional news outlets. You will learn how to spot bias, check facts, and understand the hidden messages in the content you see online and offline.

We will explore how digital platforms influence the way we think and behave. You will study real-world examples of media campaigns, data privacy issues, and the spread of misinformation. By the end of the term, you will have a toolkit for navigating the digital landscape as a critical and responsible consumer of information.

Who takes this course

Prerequisites

None. This course is open to all first-year students.

Credits: 3 · Hours: 45

Prerequisites

None

Learning outcomes

  • Evaluate the credibility of news sources and digital content using established verification methods.
  • Analyse the role of social media algorithms in shaping public opinion and cultural norms.
  • Identify bias, misinformation, and disinformation strategies in modern media campaigns.
  • Discuss the ethical implications of data privacy and digital surveillance in everyday life.

Evaluation

Component Weight (%)
Participation and discussion leadership 20
Media audit project (individual) 30
Mid-term analysis essay 25
Final research paper 25