PRCM 1420 Digital Media Literacy

Year
Year 1
Semester
Second Semester
Credit
3
Program Description

Explores critical analysis of digital platforms, media ethics, and information evaluation techniques.

Course overview

In an age where digital information is everywhere, knowing how to separate fact from fiction is essential. This course explores the critical analysis of digital platforms, media ethics, and information evaluation techniques. You will learn to navigate the complex digital landscape with confidence, identifying reliable sources and understanding the ethical responsibilities of both creators and consumers of media.

Through a mix of lectures, discussions, and practical exercises, you will examine how digital media shapes public opinion, the role of algorithms in content distribution, and the importance of media literacy in professional and personal contexts. By the end of the course, you will have developed a robust framework for evaluating digital content and applying ethical principles in your own media interactions.

Who takes this course

PRCM 1420 is an elective open to students in any program at Wrenford Polytechnic. It is particularly popular among students in the School of Business & Media, but also serves those in Computing, Health Sciences, and Skilled Trades who need to understand digital communication and ethics in their future careers.

Credits: 3 · Hours: 45

Prerequisites

None

Learning outcomes

  • Evaluate the credibility of online sources and digital content.
  • Analyze the ethical implications of digital media production and consumption.
  • Identify biases and misinformation in various digital platforms.
  • Apply critical thinking strategies to navigate the digital information landscape.

Evaluation

Component Weight (%)
Source Evaluation Portfolio 30
Ethics Case Study Analysis 25
Mid-term Examination 25
Final Critical Reflection Paper 20