Introduction to core principles of visual design, including composition, colour theory, and typography for digital media.
About this course
VIDP 1340 introduces the core principles of visual design, including composition, colour theory, and typography for digital media. You will learn how to organise visual elements so that your work communicates clearly and effectively across screens.
Through weekly exercises and two larger projects, you will build a portfolio that demonstrates your ability to make deliberate design choices. The course is taught in the Digital Media & Design studios at the Mercer Street Campus.
Who takes this course
- Graphic & Interactive Design
This course is a foundational requirement for students entering the Graphic & Interactive Design program. It prepares you for advanced work in user experience, motion graphics, and interactive design.
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Apply the elements of design to create balanced digital compositions.
- Select and combine colour palettes that support visual hierarchy and accessibility.
- Choose appropriate typefaces and layout structures for clear communication.
- Critique visual work using standard design terminology and principles.
Evaluation
| Component | Weight (%) |
| Weekly design exercises | 30 |
| Mid-term composition project | 25 |
| Final typography and colour portfolio | 45 |