Analyzes platform algorithms, content creation, and community management for brand engagement.
Course overview
This course explores the mechanics of modern social media marketing. You will look at how algorithms decide what users see and how to create content that works within those systems. The focus is on building brand engagement through thoughtful community management and consistent messaging.
You will learn to plan content that resonates with specific audiences and use analytics to track how well your strategies perform. This course is designed to give you the practical skills needed to manage social media presence for organizations.
Who takes this course
PRCM 2150 is an elective open to students in the Marketing & Communication department. It is suitable for those looking to deepen their understanding of digital marketing tools and platforms.
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Evaluate how platform algorithms shape content visibility and audience reach.
- Develop content calendars that align with brand voice and marketing objectives.
- Design community engagement plans to grow and retain online audiences.
- Monitor social media analytics to measure campaign performance and adjust strategies.
Evaluation
| Component | Weight (%) |
| Content strategy proposal | 30 |
| Social media analytics report | 25 |
| Midterm exam | 20 |
| Final campaign presentation | 25 |