Strategic oversight of visual style and creative output for complex multimedia campaigns.
About this course
This course focuses on the strategic oversight of visual style and creative output for complex multimedia campaigns. You will learn how to guide a team through the creative process, ensuring that every visual element supports the broader narrative and business goals of a project.
You will explore methods for establishing a consistent look and feel across various media, including digital, print, and broadcast. The course emphasizes clear communication between creative teams and clients, helping you bridge the gap between artistic vision and practical execution.
Who takes this course
DMDN 3530 is an elective designed for advanced students in the Graphic & Interactive Design and Video & Broadcast Production programs. It is ideal for students looking to move into leadership or art-director roles.
Credits: 3 · Hours: 45
Prerequisites
None
Learning outcomes
- Define a cohesive visual identity that aligns with campaign objectives and brand guidelines.
- Evaluate design concepts against strategic goals and client requirements.
- Provide constructive feedback to design teams to refine assets and ensure quality.
- Communicate creative direction clearly to stakeholders and production staff.
- Manage the creative workflow from concept to final delivery.
Evaluation
| Component | Weight (%) |
| Creative presentation | 30 |
| Peer review participation | 20 |
| Mid-term critique | 25 |
| Final portfolio review | 25 |