DMDN 1150 Visual Communication Fundamentals

Introduction to core principles of graphic design including typography, layout, and colour theory for digital media.

Course description

This course introduces the core principles of graphic design with a focus on typography, layout, and colour theory for digital media. You will learn how to communicate ideas visually through structured composition and effective use of type. The course covers the foundational elements of design, including balance, contrast, alignment, and proximity, and applies them to both print and screen-based projects.

Who takes this course

• Graphic & Interactive Design

Credits: 3 · Hours: 45

Prerequisites

None

Learning outcomes

• Apply the elements and principles of design to create balanced compositions.
• Demonstrate knowledge of typography, including type selection, hierarchy, and readability.
• Use colour theory to establish mood and visual harmony in digital projects.
• Produce layout designs using industry-standard software tools.
• Critique visual work based on design theory and communication effectiveness.

Evaluation